Lensrentals reveals lists of most-rented camera gear for 2021

Lenrentals.com compiles its end-of-the-year data and shares the best-rented products for the year. Last year’s list was a bit of an anomaly, the company said, with many events being postponed given the global pandemic but this year’s activities were closer to normal. Here are the most popular new releases for 2021:

Top Rented New Products for 2021
1	Canon EOS C70 Cinema Camera (RF)
2	Sony FX3 Full-Frame Cinema Camera
3	Sony Alpha a1
4	Sony FX6 Full-Frame Cinema Camera
5	Blackmagic Pocket Cinema Camera 6K Pro (EF)
6	RED DIGITAL CINEMA KOMODO 6K Camera Production Kit
7	Nikon Z 7II
8	Sony FE 50mm f/1.2 GM
9	Leica Q2 Monochrom
10	Aputure LS 600d Pro Daylight LED V-Mount Kit
11	DZOFilm Pictor 20-55mm T2.8 Parfocal Zoom (EF)
12	Fuji GFX 100S Medium Format Mirrorless
13	Sony FE 35mm f/1.4 GM
14	Sony FX6 Camera Kit w/ 24-105mm f/4 G OSS Lens
15	DZOFilm Pictor 20-55mm T2.8 Parfocal Zoom (EF)
16	Canon EOS C300 Mark II w/ Touch Focus Kit (EF)
17	Blackmagic Design ATEM 2 M/E Advanced Panel
18	SmallHD Cine 24″ 4K High Bright Pro Monitor

The 2021 new products were very much video-focused, and the industry seemed to really respond to that with rentals, the company said.  At the top of the list, and by a pretty wide margin, was the Canon C70 Cinema Camera (RF).

“The highest rented camera that wasn’t designed exclusively for video productions was the Sony a1 – which shouldn’t be a surprise if you’ve seen the camera’s spec sheet. At 50mp, and 30fps shooting speeds, the Sony a1 is truly a flagship of a camera, and an impressive response to the Canon R5 released in 2020. Rounding out the rest of the stills cameras were the Nikon Z7 II, which is Nikon’s current flagship (with the Nikon Z9 coming very very soon), the Leica Q2 Monochrom, and my personal favorite, the Fujifilm GFX 100s. Backtracking a bit, it’s really impressive to see the Leica Q2 Monochrom doing so well, being that it is such a niche camera.”

For more, read the blog here.